Ident Market turns software demand into a controlled path from paid assessment and human safety review to deterministic delivery auctions, bounded builds, human release and recurring products.
Ident Group Ltd is opening Ident Market as a distinct production service at market.ident.ink.
I'm back
I stepped away from constant development sprints so Ident.ink could move into a calmer weekly or fortnightly release rhythm. I am back to lead that work, operate the company and release improvements deliberately. This is not a return to dumping every unfinished idea into production. It is a return with stronger release gates, clearer evidence and more time for each update to prove itself.
Ident Market is the first release in that rhythm. I hope people enjoy what I have spent so long building, and if the work so far looked ambitious, this is the point where the next stage begins.
Demand decides what gets built
A customer begins with a £5.99 Project Assessment & Safety Review. The server controls the price, Stripe handles payment details, and a verified webhook moves the submission into a human review queue. No payment event, AI output or background job can silently approve the project.
Approved work enters a deterministic delivery auction. Bids use authorised payment holds, the close operation is protected by a durable local database lock, losing authorisations are released and only the winning amount is captured. Long-running assessment, auction, build, security and deployment work runs outside ordinary web requests.
AI can help prepare specifications and implementation work inside isolated, resource-bounded directories. It does not receive payment credentials, unrestricted infrastructure credentials or automatic production authority. Every release candidate returns to a human release gate before a product can become public.
Released products can use dedicated subdomains under market.ident.ink and offer recurring subscriptions where configured. The Market application, generated products and existing Ident services retain deliberately narrow authentication and cookie boundaries.
Built as an operating system, not a promise
The service uses a dedicated local SQLite database with WAL, foreign-key enforcement, versioned non-destructive migrations, durable jobs and automatically verified private backups. It includes structured request references, bounded rate limits, signed Stripe webhooks, Ident OAuth with PKCE, an emergency stop and founder-controlled release authority.
The launch does not promise that every submission will be approved, funded, built, profitable or released. Human safety and release review remain mandatory in production. Product availability, incidents and maintenance belong on the public Status service.